AK Gets Into the Pink Whale Spirit for Vineyard Vines Flagship Grand Opening

To celebrate the kick-off of their flagship store in Grand Central Station, Vineyard Vines hosted a grand opening party attended by over 300 guests. The menu was designed with an Americana-meets-Martha’s Vineyard vibe, where we even pulled inspiration from the retailer’s signature “Fish Taco Tie” and “Lobster Roll Tie!” Our servers donned their preppiest of looks, sporting Vineyard Vines bowties, while owners Ian and Shep Murray signed ties for customers and guests snatched up custom koozies, foam whale hats, and lanyards.

They even brought their iconic Pink Whale logo to life and brought it by for a guest appearance!

Event Photography by Jason Gardner Photography