Volvo Hosts Annual 10-Day Training Event at The Loading Dock

For their annual company training and education event, Volvo hosted a 10-day “Volvo Pride 2017” at The Loading Dock in Stamford, CT. Each day, groups of nearly 80-100 management and sales employees from dealerships throughout the northeast region attended to learn about Volvo’s new 2018 car models, perform competitor car comparisons and review best sales practices. There even was an outdoor training “classroom” where guests participated in test drives through Old Greenwich to help them better speak to performance during their sales process. In addition to breakfast and lunch stations each day, welcome cocktail receptions were hosted in the evenings and designed with contemporary living-room vibe where guests enjoyed hors d’oeuvres, dinner stations and butlered sweets. It was a stunning transformation of the space featuring over 10 cars!